Mastery Reflection Discussion

On the journey to completing my master’s degree in digital marketing at Full Sail University I reached my third class entitled Digital Storytelling and Branding. The purpose of this class was learning how to understand what brand is, what it stands for, how to define the brand’s voice, use storytelling to make an emotional connection and making sure brand touch points align with brand strategy. I can honestly say I was able to learn and understand each of the objectives that were taught during the class. My personal knowledge of the subject has increased significantly, and I will be applying what I’ve learned throughout the rest of my marketing journey.

We started off the course discussing the Three Little Questions. Who are you, what do you do and why does it matter? These questions were in regard to our brand and how consumers relate to it. This assignment was key in helping me understand and dig deeper to explain the why behind StockX’s importance to its consumers. This was important in establishing the Brand’s voice. The Brand You assignment where we wrote our own personal brand statement and then allowed AI to improve it is the perfect example of how Digital Marketers are supposed to use AI to help with campaigns. That was a very important lesson and shows how we can properly use AI to our advantage. The Brand Voice assignment was critical. So many lessons in one assignment. There was much learned. During this assignment was able to learn and understand image usage and referencing. I was able to get more familiar with Key Note for presentations. Comparing my Brand, StockX, to a famous character helped me to get even more acquainted with my brand so that I could explain and compare in a way that made sense. Also, I learned about Pecha Kucha which will be very helpful in my presentations going forward. So many things learned during that assignment that will be used during my marketing journey going forward.

The Archetype assignment was instrumental in helping me understand my brand’s personality. Knowing my brand’s personality makes it easier for the brand to connect emotionally with consumers, which we were able to do through the next assignment which was Brand Story. The Brand Story, which has been my favorite assignment so far, allowed us to tell a story that connected emotionally with our consumer. This is going to be a very needed and important skill to you use in the future. Super hyped that I was able to learn as much as I could about it through completing this assignment.

Finally, bringing it all together with Brand Strategy helps us put everything we learned together. With so much learned, I am feeling more a confident and excited about my future as a Digital Marketer.