Projects
Welcome to the digital marketing portfolio of Charlton J Nero. Here, you can explore a collection of projects that showcase my expertise in digital marketing. Each project represents a unique story, and I invite you to dive in and learn more about my journey.
Brand Strategy
Business Card
This business card was created by me as part of my digital marketing case study for StockX.com, a leading online marketplace for sneakers, streetwear, electronics, and collectibles. The design blends StockX’s signature green and black color scheme with a clean, modern layout that reflects the brand’s sleek and data-driven image.
The card’s purpose goes beyond contact sharing—it serves as a portable brand touchpoint, reinforcing StockX’s identity through consistent typography, colors, and logo placement. By integrating the company’s tagline, web address, and key contact details, the card strengthens credibility and creates a professional first impression, which is crucial for networking, partnerships, and client acquisition.
A well-designed business card is an extension of a brand’s marketing strategy—ensuring every interaction leaves a memorable, on-brand impression.
Online Reputation
Infographic
This infographic was designed to clearly communicate StockX’s step-by-step strategy for handling online crises. Using bold colors, clean typography, and sneaker imagery to match the brand’s culture, it breaks down five key stages: Identify, Plan, Respond, Communicate, and Monitor. The visual format makes complex policy quick to digest, ensuring employees and stakeholders know exactly how to act in high-pressure situations—protecting the brand’s reputation while building trust with customers.
Company's Brand Story
Digital Story Telling
For my Digital Marketing class at Full Sail University, I created this brand storytelling video featuring my case study company, StockX. The video tells the story of how StockX makes it easier for sneakerheads to get the sneakers they want—without waiting in long lines or entering raffles. With StockX, buyers get direct access to the kicks and rare items they love, minus the hassle.
I wanted to highlight how StockX goes beyond being just a sneaker marketplace—it’s built on trust, authenticity, and innovation, while also shaping sneaker and streetwear culture worldwide. This project gave me the chance to show how StockX’s stock-market-style model connects buyers and sellers in a way that changes the game for the culture.
Video Content Creation
Promotional Video for StockX
This promotional video for StockX is more so for new customers that are still going about buying their new sneakers the old fashion way. But also a reminder to current customers how much better it is shopping with us versus how they previously shopped for sneakers and other coveted items. The goal of this video is to show that we make life much easier when it comes to shopping for the latest sneaker releases. There are no more long lines, no more having to deal with raffles and no more getting scammed while trying to take short cuts. You can get everything you need right here with us with no hassle. Like its says in our mission statement, “ Our mission is to provide access to the world’s most coveted items in the smartest way possible”. Not only that we offer more than just sneakers. There’s tons of coveted items you can get access too through shopping with us that would have been much more difficult and expensive had you taken a different route. After seeing this video we want frustrated customers to gives us a shot so we can make their lives easier and also to our current customers, remember how we made your life easier. Come back and pay us a visit.