Mastery Assignment & Discussion 4.1

New Media Marketing

Continuing the journey to complete my master’s degree in Digital Marketing at Full Sail University and I’ve reached the end of my 6th class. The class is entitled New Media Marketing and the professor is Dr. Sarah Skidmore. In New Media Marketing we touched on several things throughout the month. We touched on defining the roles of customer, influencer and fan for their brand. As well as influencer and brand ambassador out reach campaigs and which one was best for my company StockX. Which I ended up going with the influencer campaign. We also touched Personas and target audience for our brands and how they use the internet to access the brand. I was able to create and develop a plan to reach out to my influencers to get them on board and come up with smart goals for the company to reach through the campaign. Last but not least, preparing a plan to measure and evaluate the return on investment from the influencer campaign will be the final task. Which I look forward to completing. This ties in with our final project in the Digital Marketing Masters program where we will have to develop a marketing plan, created branded content, come up with a strategy that included multiple channels and present it persuasively. This course really gave us a realistic glance at what its going to be like creating that marketing plan. I feel that its helped prepare us well and I am feeling more and more confident for the time comes to implement everything I’ve learned. I like how each course builds off the other and but each new course gives your more. From Digital fundamentals to Consumer Behavior and Analysis, to here with New Media Marketing it just continues to get more fun and interesting. I’m am thoroughly enjoying the content I’m learning.