Consumer Behavior and Analysis Mastery Assignment

The Consumer Behavior and Analysis course was very informative and beneficial to my journey in becoming a Digital Marketer. In this course I was able learn about many themes under the consumer behavior and analysis umbrella such as, creating buyer personas, social media advertising, consumer engagement, video creation strategies and AI in marketing just to name a few. When it comes to my final project, which will be a digital marketing plan for my case study organization StockX, the themes learned in this course gave me the needed information to complete the organizational section of my project as well as the customer analysis. These themes have helped deepen my understanding of my company's identity and the target audience. I've also gained insights into various strategies for reaching this audience and identified the most effective approaches.

The course work in this class reminded of some of the course work that was learned in Digital Marketing Fundamentals. But in this course we were able to dive into those themes with more depth. Those themes include target audience , market research and AI in marketing. I like how we were able to build off what was previously learned and then take it to the next level.

Before finalizing the sections of my Digital Marketing Plan (Final Project) I will need to learn how to be more concise with my summaries. I have a tendency to add too much information, making certain summaries longer than they need with extra unneeded information. On one hand I want to make sure I don’t miss anything important. On other hand, not getting straight to main point will cause one’s attention to go elsewhere. Which is basically missing out on a new customer or sale. So I need to find that perfect space in between. That is something I will be working on.