4.5 Mastery Reflection AVD

As I reflect on my experiences taking the Advanced Digital Marketing Strategies test I must first mention how much I enjoyed the learning the content that was featured in the class and how much of an important part it plays in my journey to becoming a digital marketer. Advanced Digital Marketing Strategies explored digital media buying and planning and equipped me with the essential skills needed to navigate and succeed in online advertising. Assignments in the course included completing a creative brief, creating a digital ad media plan, creating an advertising goals & projection video pitch and finally conversation optimization strategy.

Week1 focused on the impact of display on search, which we discussed thoroughly in our discussion post. A take away I contributed to that discussion was when I talked about what publishers could off that would persuade me to pay their premium CPM rates would be opportunities that allow me to put the brand in front of lot of eyes. The creative exercise brief was also assigned for week 1 and was very important because it show me how they are used to provide a marketing firm with the guidance they need to design marketing collateral. I know that this will be very important and crucial when it comes to putting together our final project for the program.

Week 2 was all about ad placement research. We learned the importance it plays in informing strategic decisions and tactics as well as achieving marketing goals. We also were tasked with coming up with a digital ad media plan which showed us how to develop a marketing strategy for digital advertising channels and search engines. Another tool that will be vital when it comes to completing the final project.

Week 3 we created an advertising goals & projection video pitch that was based on our initial research from exercise 2. This allowed us to bring all the information together, put in a video format and explain and present the information, which will definitely have to do as marketers. Really enjoyed completing that assignment.

Week 4 was all about the conversion optimization strategy which is crucial because it maximizes the effectiveness of your website, landing pages and campaigns. Ultimately making sure you get highest possible return on your investment.

Overall great course. Really enjoyed every aspect of it and came out of this class with some great information, tools and resources to carry me further in my digital marketing journey.