4.4 Mastery Assignment

When it comes to getting a full understanding of the basics of Digital Marketing, The Digital Marketing Fundamentals course is so beneficent in providing that understanding in such a transparent way. It really gave us that first taste of what Digital Marketing is and prepared us for what’s to come with the remainder of the program. After taking Digital Marketing Fundamentals, I have a much better understanding and I’m excited to continue and learn more.

We touched on many topics throughout the month. We started off by picking out the company we would use for our final project and writing our research paper on them. That Research paper allowed us to learn a lot about the company. That’s going to be very helpful when putting together our final project.  We had to get familiar with the product, familiar with the company history, knowing the company’s mission statement, target market, completing industry environmental analysis as well as swot analysis. This helps us greatly in gathering tons of information that will assist with putting together a successful marketing campaign for the company. I’m super excited about completing that project. Other things we learned about and discussed were helpful marketing tools such as Hootsuite, Google Alerts, social listening and more. These are tools I was not aware of beforehand, and I want to learn more about them so that I’m able to use them to help me in the future. Also, I can’t forget about AI. Was definitely aware of AI, but not aware of how much of an impact it’s had on the marketing world. AI is a tool that I believe all Digital Marketers need to learn how to use correctly.

I believe the course gave me so much confidence in being ready to formulate my comprehensive digital marketing plan for my case study. Other things I’d l like to earn before being a 100 percent confident is more about email marketing and just learning to use the tools we have discussed in the most efficient way.